Method
How we decide what to recommend
Short version: a small set of written rules, applied to product data pulled straight from the shop's catalogue. No model deciding in the background, and nothing hand-picked to shift stock.
The recommendation is a rule
When you finish the Wig Finder, what happens next isn't a model making a judgement call. Your four answers go into a list of rules that a person wrote and that we can point at. One rule says a first-time buyer who wants a natural result is better served by a moderate density than a very high one. Another says daily wear pushes you towards a glueless cap, because you'll be putting it on and taking it off far more often than someone wearing a wig to one wedding.
That's why the result page lists which of your answers drove which part of the suggestion. If a rule doesn't apply to you — plenty won't — you can see it and override it on the spot, rather than being handed a black-box answer to trust or ignore wholesale.
We check this regularly in a fairly blunt way: run every possible combination of answers through the rules and count how many genuinely different recommendations come out the other side. If a quiz gives almost everyone the same answer, the quiz is theatre. Ours has to clear a minimum before it ships.
Where the product details come from
The factual side — length, texture, colour, density, cap size, lace type, price, whether it's in stock — is read directly from theSoftWig catalogue when this site is built, not typed in by hand. That matters more than it sounds: hand-maintained product lists go stale quietly, and a stale list means we'd be sending you to a price that changed or a wig that's gone.
The judgement side — whether something suits a first-time buyer, how much upkeep it really needs, whether it holds up for daily wear — is maintained by us, product by product. Those aren't things a database knows.
If a page can't find at least four wigs that genuinely match what it's recommending, the build fails rather than quietly showing you three near-misses and a filler.
What we don't do
- We don't take payment for placement. No brand pays to appear in a recommendation, because we only recommend from one catalogue — our own — and we say so everywhere.
- We don't rank by margin. The rules don't know what a wig costs us. Price only enters as the budget you told us.
- We don't dress up guesses as data. Where we say something is common, that's an editorial judgement from what we see repeatedly, and we phrase it that way rather than inventing a percentage.
When we'd rather you didn't buy yet
Some situations aren't a shopping problem. Sudden or patchy hair loss, a scalp that's broken or painful, an upcoming course of treatment — those are worth a conversation with a doctor or dermatologist first, and where a page touches on them we say so rather than steering you towards a product. A wig will still be there next week.
Read the commercial disclosure for the money side, orwho writes this for the people side.